As we read SeaWorld’s Open Letter, which it wrote in response to the truth-telling documentary Blackfish and published in several U.S. newspapers, we could spot the spins and turns it wove for an unsuspecting potential shareholder and visitor base.
There have been several responses written to clarify the spins and turns, including:
Something floated across my radar screen today, and when I re-read it, it literally took my breath away. It was a statement of an advertising agency copywriter for SeaWorld, who described SeaWorld as “one of my favorite accounts . . .” She submitted her statement to the Orca Network, which published it a bit more than a month ago. Her statements are truly chilling in light of SeaWorld’s advertisement, Open Letter, Op Ed, whatever it is (which isn’t clear and may be characterized differently in the different publications):
A devout animal-lover, I thought (as did most of the creative team) I was participating in the preservation of Orcas seemingly delighting in this magical environment of hands-on trainers soaring through the choreographed acts with them. Oh how very wrong I was. And oh how deeply ashamed I am today for being a part of this vile travesty. I never knew or saw SeaWorld in the truest sense. I bought the lie…
So, as I read SeaWorld’s Open Letter, I think of this copywriter, and her anguish at having been part of disseminating the SeaWorld view of these magnificent beings, the orcas and other dolphins, the beluga whales – all the wide-ranging marine mammals – and I find myself wondering whether, and even when, the copywriter who worked on the current piece will have a similar epiphany.
What you can do:
Write letters to the editor: In order to ensure that the newspapers who published the SeaWorld piece are presenting both sides of the issue, the Blackfish Brigade has initiated a CALL TO ACTION regarding writing a letter to the editor of those newspapers (but don’t forget your local paper), to request that they publish one of the above-linked responses to SeaWorld, and state your view that a business model that is built upon the captivity of these magnificent creatures is now outdated, and that SeaWorld must adapt to our new awareness and begin working to develop a new one that is not based on animals-as-entertainment or captivity.
Participate in Empty the Tanks: The plans for the second annual Empty the Tanks events to be held on May 24, 2014, have already begun. Check to see if your city has an event or events scheduled and begin the rallying cry to Empty the Tanks!